Célian Chevereau

The fashion market in 2025 is dominated by fast fashion and dehumanised industrial practices. Most consumers are aware of these abuses, but exploitation has become normalised and trivialised.

An awareness campaign based on a clothing brand.

It draws on the conventions of ready-to-wear fashion to expose, with neutrality and precision, the exploitative logic of the textile industry, not as a scandal, but as a structural feature of the system.